In 1993, the original building was rescued from demolition through a significant restoration initiative that also included a new "front-of-house" addition containing a new entrance and lobby, restrooms and a retail space. Over 20 years later, the success of the venue outgrew the '93 addition, necessitating yet another expansion and renovation to the structure that was added over two decades earlier.
This 22,000 SF project, part renovation and part new addition, reimagines the patron experience by enlarging and improving the main lobby, retail, ticketing, and restroom areas, while adding a new "3d pre-tour theatre" space, café and event space, and back-of-house offices.
Because this project expands the addition previously completed in 1993, the design capitalizes on the opportunity for new branding. The new addition is a balance between the continuation of the existing architecture (including a new 1000 SF custom perforated copper feature wall) and a more contemporary glass "pavilion" stretching out to 4th Avenue to create new visibility from Broadway.